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A customer reports receiving the wrong item. What is the correct first action?

Tell the customer to return the item to the counter for exchange.

Ignore the complaint and finish the order.

Apologize, verify the ticket, correct the order, and offer to remake or replace the item and ensure satisfaction.

When a customer reports a wrong item, the first action is to respond with care and take ownership of the mistake. Start by apologizing sincerely, then verify the order against the ticket to confirm what was supposed to be delivered. This shows you’re actively addressing the issue and prevents further mix-ups. Once confirmed, fix the problem promptly by remaking or replacing the item, and offer to ensure their satisfaction—confirm preferences if needed and consider a small remedy if appropriate. This process restores trust, reduces frustration, and demonstrates you value the customer’s time. Ignoring the complaint or delaying resolution only worsens the experience, while addressing it quickly and clearly keeps the service positive.

Ask the customer to contact support after leaving.

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